As Chief Operating Officer of VSS Group, Doug Volkert drives operational strategy and execution across the organization, with a focus on helping automotive partners enhance customer retention and business performance. He builds strategic partnerships and implements innovative solutions that improve efficiency, productivity, and long-term growth.
An innovator, designer, marketer, and strategist, Doug brings a creative yet disciplined approach to leadership—continuously advancing VSS Group’s vision and impact within the automotive industry.
How to Achieve Expert-Level Auto Detailing Anyone can make a vehicle look clean. Taking it from clean to truly exceptional requires a different mindset. Advanced detailing is less about buying the latest products and more about refining your process, understanding...
Are Cilajet Treated Vehicles Good Candidates for Vinyl Wraps? Yes, in many cases, a vehicle treated with Cilajet can still receive certain types of vinyl applications. The key is understanding what type of wrap, decal, or finish you plan to install. Many drivers want...
How to Keep Your Ceramic Coating in Top Condition A ceramic coating is one of the most effective ways to protect your vehicle’s finish while enhancing gloss and making routine cleaning easier. However, one of the biggest misconceptions about ceramic coatings is that...
The Rise of Graphene in Automotive Protection For years, ceramic coatings have been one of the most talked-about advancements in vehicle protection. They have helped car owners maintain a cleaner, glossier finish while reducing the impact of everyday environmental...
Navigating Car Sales Within the Digital Landscape Car buying is no longer anchored to the showroom floor. Today’s customers can research, select, finance, or purchase a vehicle entirely online, often without ever visiting a dealership. This shift is redefining how...
Education as a Sales Advantage Today’s vehicle buyers expect transparency. The era of high-pressure sales tactics has largely been replaced by informed shoppers who want to understand what they are purchasing and why it matters. When dealerships shift toward education...
Why Protecting Your Vehicle’s Paint is a Long-Term Investment in Its Resale Value Resale value is one of the largest hidden costs of vehicle ownership. Many drivers focus on purchase price, fuel economy, and monthly payments, but the amount a vehicle retains at the...
Why Electric Vehicle Paint Needs Ceramic Coating Protection EV ownership is growing fast, but most buyers don't know their paint is more vulnerable than a conventional vehicle's. Electric vehicle paint formulations are predominantly water-based. The shift away from...
Buying a new car is expensive. It’s also stressful, especially once you’ve settled on a price and payment plan and then the dealer tries to upsell you on add-on options. It’s so easy to say no, no, no when you see the menu of available upgrades and services to enhance...
Saltwater exposes your boat to some extreme conditions. Boats are made for the water, but not all water types are the same. Saltwater is highly corrosive because of the salt content, something you don’t have to worry about in fresh water. Prolonged exposure to...